Privacy policy

Data usage/data protection agreement

Fressnapf Tiernahrungs GmbH (hereafter known as Fressnapf) places great importance on protecting your personal data. We only collect, store and process personal information in accordance with applicable data protection legislation.

Our websites may contain links to websites from other retailers, which are not covered by this privacy policy. We cannot assume liability for the privacy practices of third parties.

Data collection and storage

When you visit a page on, your browser sends information about the browser type, browser version and operating system you use, the referrer URL, the IP address, the file names, the access status, the amount of data transferred and the date and time of the server request. This information is not linked to a person or other data sources. It is collected anonymously and deleted after statistical analysis.


Like many websites, we also use "cookies" (small packets of data containing configuration information, such as your IP address or browser information) in order to improve our website. You can disable cookies in your browser settings.

Limitations on the use and distribution of personal information/personalised advertising/user profiles

Fressnapf collects, stores and uses personal data for the sole purpose of processing and completing order and payment transactions in relation to Fressnapf's mail order business, for posting classified advertisements and in holding competitions at, for subscribing to the newsletter and in miscellaneous areas to the extent permitted by law. We will only collect your e-mail address or telephone number for competitions so that we can inform you if you win. The e-mail address you provide when signing up for the newsletter will only be used for our own advertising purposes until you unsubscribe from the newsletter. You may unsubscribe at any time.

If you become a member of one of our communities (including the puppy club), or open a customer account with us, we will also use your user and content data to combine these with your inventory data in order to create a pseudonymised user profile, unless you request that we don’t. In doing so you will enable us to pass on information to you that is, for example, specifically related to the breed, age and gender of your pet or to one of your favourite products or product groups, thereby allowing us to arrange our services in a way that is more attractive and interesting to you.

Following the order process, we will forward your e-mail address to our commissioned data processor eKomi Ltd, Markgrafenstr. 11, 10969 Berlin, Germany, who will send you an e-mail to rate our products on our behalf.

Under no circumstances will the data be distributed to a third party.

Requesting information and right of revocation

You may request Fressnapf to inform you of the personal information we have about you, if any. You have the right to revoke your consent to the storage and usage of your personal data and/or your user profile at any time. Contact us at Fressnapf Tiernahrungs GmbH, Westpreußenstr. 32-38, 47809 Krefeld, Germany, or send an e-mail to

According to the German Federal Data Protection Act (Bundesdatenschutzgesetz), you are entitled to obtain information relating to your stored data, as well as to correct, block or delete this data if necessary, free of charge.

Our data protection representative is happy to assist you if you have any questions on how we process your personal data, are interested in obtaining related information, or if you have other questions or a complaint.

Lawyer Dr. Sebastian Meyer, LL.M

Tel.: +49 (0) 521 - 96535-812

Use of Google Analytics

This website uses Google Analytics, a web analysis service from Google Inc. ("Google"). Google Analytics uses what are known as "cookies", i.e. text documents that are stored on your computer and make it possible to analyse how you use the website. The information generated by the cookie about your use of this website will generally be transferred to Google’s servers in the USA, where it is stored. However, in the event that IP anonymisation is activated on this website, your IP address will first be shortened by Google to an address within the European Union or other member states that are party to the Agreement on the European Economic Area. Your full IP address may be transferred to a Google server in the USA and shortened there, but only in exceptional cases. In agreement with the website operator, Google will use this information to analyse how you use the website in order to compile reports on website activity for the website operator and to provide further services in relation to website and internet usage. The IP address transferred from your browser within the scope of Google Analytics will not be collated with any other data by Google. You can restrict the storage of cookies using the relevant settings on your browser software; however we must inform you that you will not be able to use all of the features of this website if you do. Furthermore, you can restrict the collection of data generated from your cookies or in relation to your website usage (including your IP address) as well as the analysis of this data by Google by downloading and installing a browser plugin available at the following link:

You can find further information on these topics at and (general information on Google Analytics and data protection). We hereby inform you that we use the Google Analytics " anonymizeIp();" feature, which anonymises your IP address by deleting the last octet.

Use of Visual Website Optimizer

Our website uses a testing tool from Visual Website Optimizer ( to determine specific statistical values regarding the use of our services. The tool anonymously collects measured data. This test uses cookies to recognise computer systems. The run time of these cookies is limited to the duration of the test. IP addresses are not saved in the process. You can opt out of having your anonymously collected data stored in the future at any time. (

Use of remarketing technologies

This website uses remarketing technologies to place advertisements on the internet. This technology is used to present personalised, interest-based advertisements to internet users who have already visited our online shop, especially our product offers, on the websites of our partners. To do so, information about the surfing behaviour of internet users is collected on our website and saved to the internet user's computer using "cookie" text files. This data is pseudonymous and will never be combined with personal data. The advertisements compiled based on this information are operated by third party providers, including Google. This website also uses the Dynamic Ad Serving function from Google, which makes it possible to display products that may be interesting to the internet user in the advertising material. This function is implemented using the Teracent cookie.

You can deactivate the use of cookies from Google by clicking on the following link: Google opt-out link

You can find out more about this technology in Google's data protection regulations.

You can deactivate the Teracent cookie by going to the following page: Teracent deactivation page

Use of social media plugins

This website uses social media plugins (“plugins”) from the social networking sites Facebook and Google Plus as well as the short message network Twitter. You will recognise the plugins by the Facebook, Twitter and +1 logos.

When you visit our web pages, your browser establishes direct links with these platforms’ servers via the plugins. This enables them to receive notification that you have visited our website with your IP address. If you click one of the buttons while you are logged on to one of the platforms, your visit to our website can be assigned to your user account on that particular platform. If you are a member of one of these platforms and do not want the service providers to collect data about you via our web pages and link it with your membership data, you need to log out of the respective platforms before visiting our website.

Please note that, as the provider of this website, we do not receive any information regarding transmitted data content or its use by the individual platforms. For further information about which data is requested by the respective platforms through the use of social plugins, and how this data is used, please refer to each individual service provider’s data protection regulations. You will find them at:, and

Data security 

FRESSNAPF takes precautions including technical and organisational measures to safeguard your information against accidental or intentional manipulation, loss, destruction or unauthorised access. We continuously improve our security measures using the latest technologies.

Personal statement by Torsten Toeller

At Fressnapf we place great importance on safeguarding your privacy. We strive to ensure the highest level of confidentiality and security in our efforts to continually improve and refine our corporate policy on the collection and use of customer data. I would like to assure you that this policy is in place throughout the company and is not limited to our online activities.

The personal information you share with Fressnapf such as your name, address, telephone number, name of your pet or the products you are interested in or buy will not be distributed or sold to other companies. We will protect the confidentiality of your personal information and will only use it for the purposes you have authorised, and only to the extent that is absolutely necessary. For additional protection we limit the number of employees who can access your personal information internally, and apply appropriate technologies.