Krefeld, 28th of January 2016 – The year 2015 was dedicated to the 25th anniversary of FRESSNAPF. With the German “Thank-You”-campaign the market leader in pet supplies in Europe said a big thank you to its customers throughout the year for 25 years of animal love, loyalty and partnership. With great success: 2014 already was a fiscal year with record sales, the FRESSNAPF-group also remains on course for success in 2015.
With an increase of 7.1 percent FRESSNAPF | MAXI ZOO closes the previous financial year with a gross turnover of around 1.8 billion euros. In Germany the turnover billion could be cracked for the third consecutive year, with about 1.12 billion euros. The growth represents an increase of 6.3 percent versus the previous year. In the eleven other European countries sales growth of 8.5 percent was achieved with a gross turnover of nearly 667 million euros compared to 2014. On existing floor space the FRESSNAPF-group reached a growth of 4 per cent.
Online business especially strong in the fourth quarter
The planned sales target for the German online channel was achieved despite a change of service provider and the related high investments. With 2 percent plus the online business continued to develop positively. Comparable strong growth was reached in the fourth quarter and accomplished a plus of 18 percent in comparison to the previous year. "Our plan and goal is to grow sustainably and profitable across the entire company, but also in the individual channels. Thus we have the same target for the online channel," says Torsten Toeller, founder, owner and Chairman of the Board of the FRESSNAPF-group. "The last three months in 2015 have shown that our massive efforts and investments in the online business start to pay off." According to these results growth will be further expanded structurally in 2016.
Growth drivers in 2015
With 868 of the total 1386 FRESSNAPF | MAXI ZOO stores Germany continues to be the core business of the FRESSNAPF-group. A strong franchise system is an important driver of growth in the domestic market for the company. Thus, not only FRESSNAPF as a franchisor was able to achieve an increase in sales in 2015, the franchisee can look also back on a very successful anniversary year.
Large growth potential has been proven by the other eleven European countries. In addition to the increase in sales, 29 out of 39 stores in total were opened internationally. In 2016 a special expansion focus will be on Germany, Italy, France and Poland. These countries will open 40 of in total 50 planned stores.
Other growth drivers are the in 2015 introduced services. PAYBACK has exceeded expectations in Germany. With a market penetration of 47 percent and around 2.7 million registered PAYBACK purchases at FRESSNAPF the balance is very promising since the start in September 2015.
The eleven private label-brands have also contributed to the successful year. With a growth of 15 percent and a revenue share of about 42 percent the brands exclusively available at FRESSNAPF | MAXI ZOO will remain a strategic cornerstone.
Firm focus on "Best Partner"
In the past year FRESSNAPF | MAXI ZOO set the course for further profitable growth in 2016. With the aim of the corporate strategy CHALLENGE 2020 firmly in sight, to be the best person to talk to for pet parents and their pets, the FRESSNAPF-group is expanding its European market leadership through a value-oriented growth.