VITA assistance dogs are special animals. They are friends, good listeners and, above all, everyday companions for people who depend on wheelchairs. To support physically disabled people and their four-legged helpers, donations are collected for one human-animal team at each annual “Don’t Stop Believin’” fundraising gala in Bochum, Germany. Fressnapf has been the main sponsor for three years. The money raised from donations is often not enough to finance an assistance dog, so Fressnapf rounds up the total to the amount needed at the end of the evening. This year, Fressnapf gave over 3,000 euros to the team made up of Angelina and her assistance dog Fluke. “The composure and self-confidence with which the many VITA teams are now able to manage their daily lives is impressive. People and animals simply make great teams, in any situation in life.” Torsten Toeller, founder and proprietor of Fressnapf, underlines his commitment, saying, “We enjoy supporting it as best we can”. more...
Fressnapf, Europe’s market leader in pet supplies, cuts prices of over 500 articles starting now, permanently. This specifically applies to the premium pet food lines. The new, permanently low prices apply to both the brick-and-mortar stores as well as the online shop from Fressnapf. The pricing strategy is accompanied by a large-scale, emotional advertising campaign in print, on the radio, online, and on TV in the months of November and December, and by a striking production in participating Fressnapf stores. more...
“This is an important day for the entire Fressnapf Group – we are delighted that we are now present in a total of twelve countries,” says Johannes Croé, Fressnapf Managing Director International, who today opened the specialty chain’s first branch in Poland’s capital Warsaw. The Fressnapf store has been launched there under its international name Maxi Zoo. The Country Manager, who is responsible for company operations for Maxi Zoo Polska, is Polish-born Wojciech Kaminski. “The Polish are particularly fond of animals”, says Kaminski. “With over seven million dogs and more than five million cats, the numbers speak for themselves. Our concept, with expert advice and a product range that is unparalleled to date, has never existed in Poland before now.” more...
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